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Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.

Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the brand image.

For these purposes, advertisements sometimes embed their persuasive message with factual information.

Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet, carrier bags and billboards.

Advertising is often placed by an advertising agency on behalf of a company or other organization.

Advertising Agency or Ad Agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.

An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services.

An agency can also handle overall marketing and branding strategies and sales promotions for its clients.

Advertising Campaign or Ad Campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

Advertising campaigns appear in different media across a specific time frame.

The critical part of making an advertising campaign is determining a champion theme, as it sets the tone for the individual advertisements and other forms of marketing communications that will be used.

The campaign theme is the central message that will be communicated in the promotional activities.

The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.

ADVERTISING AND BRANDING EXPLAINED !!!

Your brand is your story, it is what people believe about you. Branding is actively telling that story to the people who need to hear it. Persuading them to believe something specific or to persuade potential customers to purchase or to consume more of your particular brand of product/s or service/s.

Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of your particular brand of product/s or service/s.

Branding and Advertising Go Hand In Hand, they both attempt to persuade potential customers that your particular brand of product/s or service/s are better than your competitors product/s or service/s, even if the particular brand of product/s or service/s are available from another company or many other companies, at lower prices.

Branding and Advertising attempt to persuade potential customers rather purchase more or to consume more of your particular brand of product/s or service/s, when Branding and Advertising works, You Make More Money !!!

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