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Having a website is becoming a must for most companies and organisations.
Customers are starting to view not having a web presence as seriously lacking in the communication stakes similar to not having a telephone, fax or cell phone!
These are the top reasons for having a web site:
1. Your Customers Expect One
Two years ago a website was a luxury, now it is a necessity that shows you're a serious professional.
2. Your Competitors Are Online
You are missing out on the power of the Internet and losing sales to your competitors.
You are encouraging customers to explore your products or service details at any time 24hrs a day.
You are keeping customers up-to-date with new offers, progress of orders, changes in terms of trade etc.
Your site can be updated quickly and efficiently with new information.
Much easier than updating leaflets or brochures
A well designed web site can contribute significantly to an image and brand that is modern and forward thinking.
3. You're Always Open For Business
Convenience for customers - it lets them get information and buy from you when they are ready, right off your website.
4. Communication Costs
Your site can generate cost savings for your company or organization.
For example, emails are much cheaper than letters or phone calls.
In addition, useful information on the site can reduce time spent answering repeat telephone enquiries.
5. You're Attracting a Wider Audience
Your site makes your organisation, products and services conveniently accessible to a worldwide audience.
6. Your Customers Need Info
Customers go online to gather information for future purchases.
If you will not provide customers with information, someone else will.
7. Your Customers Expect Support
Provide online help, manuals and documentation to support the products and services you provide.
8. Informative option
By monitoring how your site is used, it can be an additional source of valuable information about your customers and prospects.
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